copywriting_blogsThis is a copywriting blog on the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling or telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

December 13, 2016

The Idea Whisperer: An Interview with xxMegg @ Bennetts Jazz Club.

Just like love, the idea of Christmas has inspired many a song rejoicing in it, wishing upon it, rockin’ to it, and making merry about it. […]
August 26, 2016

The F Shape Pattern and How Not to Get F’ed.

Having recently read a number of posts while researching the latest insights into the notorious F Shape pattern (based on Jakob Nielsen’s Eye-Tracking Studies in 2006), […]
July 23, 2016

Part 3: The Last 3 Reasons Why You’re Not Great at Copywriting.

  Welcome back to the third and final series of  what not to do in copywriting. Properly practiced copywriting requires focus, intention and empathy — three […]
July 6, 2016

Part 2: The Next 2 Reasons Why You’re Not Great at Copywriting.

  Welcome back to what’s turning out to be a magnum opus of a blog post. I’ve decided to break it down to two reasons at […]
June 22, 2016

Part 1: The First 5 Reasons Why You’re Not Great at Copywriting.

Empathy is all in this job. And relationship is the love. As we all know, quality relationships are made of mutual respect, rapport and trust to […]
September 4, 2015

Why a great writer is a keen listener.

  Can you hear the rhythmic resolutions in all your sentences (like the beats in a song)? Can you hear the tonal attitudes that characterize your […]
August 13, 2015

Fire your copywriter and hire a journalist instead

How do you turn typical marketese-speak like this: Be inspired to travel on a journey with APT to a destination that will excite, thrill and leave […]
March 12, 2015

Why Quote Einstein When You Can Quote Yourself

  We all love a good quote … from a reputable name. I do too. By associating our work (and thus ourselves) with an authority on […]
February 26, 2015

How to Write Copy That Captivates From Go to Wo

Now that you’ve arrested your reader’s attention with a clear, concise and compelling headline, this opening sentence expands on it with an opening hook line. The […]
October 28, 2014

Positive Writing & The Power of No.

There are many rules about positive-not-negative writing, ranging from 5 to 101 dos and don’ts according to my recent Google search. Rule of thumb: it is […]