copywriting_blogsThis is a copywriting blog on the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling or telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

April 6, 2016

The Six Genres of Writing: How and When to Use Them [Part 2]

To inform. To instruct. To persuade. To entertain. These are the four purposes of writing. But how do we make sure that our purpose is effectively […]
March 31, 2016

Six Genres of Writing: How and When to Use Them [Part 1]

The four purposes of writing are to inform, instruct, persuade, entertain or a combination of these. But how do we make sure that our purpose is […]