copywriting_blogsThis is a copywriting blog on the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling or telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

November 6, 2015

Let’s wordeate (verb: to create brand new words)

Are you al desko (overworked)? Perhaps you’re hangry (bad-tempered as a result of hunger). Or could it be that you’re still thinking about that rando you […]
August 13, 2013

Why great headlines hit the “Yeah! Factor” (Part 2)

Why … allows you to present a reasoned argument. Why …  allows you to list all the benefits the subject has to offer. Most importantly, Why […]
August 7, 2013

How to write headlines that hit the “Yeah! Factor” (Part 1)

  If you’re browsing eyes scanned toute de suite down to this sentence to the heartbeat of “Oh-Yeah!”, then the first stage of the Anatomy of […]