copywriting_blogsThis is a copywriting blog on the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling or telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

October 19, 2015

The Mojo of Three

What gives the rhythm of three such magic, charm, allure or in a word, mojo*? Composing words and ideas in a group of three adds rhythm […]
March 6, 2012

The hypnotics of prose rhythm

Hyp – no – ti – sm. Four syllables = four beats. Say it aloud and you can feel the rhythm. Quite musical really. Probably because […]