Can you hear the rhythm in your sentences (like the beats in a song)?
Can you hear the tonal attitude that characterizes your expressions (like the spirit of a vocalist or instrumentalist)?
Can you hear the rhetorical patterns that shape your clauses and phrases into memorable sound bytes (like the catchy riff of a melody)?
Can you feel the tension, the climax and the denouement build-up, then resolve as each sentence moves story forward?
What gives the rhythm of three such magic, charm, allure or in a word, mojo*?
Composing words and ideas in a group of three adds rhythm and cadence to the sound of the words and emotion to the carry of the message. My personal favourite three-peat is Benjamin Franklin’s, “Tell me and I forget. Teach me and I remember. Involve me and I learn” (which also elegantly sums up the CWiA School’s teaching code).
COPYWRITING IN ACTION COURSE INSIGHT #14 The Hypnotics of Prose Rhythm Co-py-wri-ting. Rhy-thm-n-beats. Hyp-no-ti-sm. Four syllables = four beats. Say it aloud and you can feel the rhythm. Quite musical really. Probably because it has embedded in it that universally appealing rhythm of four (tetracolon). Composing a sentence is made up of the following three […]
