copywriting_blogsThis is a copywriting blog on the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling or telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

July 24, 2015

Data > information > knowledge > insight > eureka!

It’s in our ears. It in our eyes. It’s in our head. And as professional communicators, we put it in and out there unwittingly. Usability Consultant […]
August 19, 2014

From Socratic Dialogue to Communication Brief

  As many of you who’ve done Copywriting in Action will know from experience, the Communication Brief is a remarkably effective and reliable vehicle for getting […]
March 16, 2014

The Meaning Maker: An interview with Strategy Planner, Kirsty Muddle.

Who would have thought a Strategy Planner shared the same compulsive obsessive condition for story, meaning and value as a Copywriter. For those of us who […]
January 30, 2014

What Makes Us Tick: An Interview With Social Researcher and Director of the Mind & Mood Report, Fiona Collis.

If you’ve been to my classes, you’ll know how much I bang on about the three R’s of quality writing — Research Research Research. Clear, concise […]
May 8, 2013

How to write a high fidelity Communication Brief: identifying the key proposition.

In other words: what’s the story morning glory? “What” being the operative word, because this phase of writing the Communication Brief pin-points the What to Say […]
February 23, 2013

How to write a high fidelity Communication Brief: profiling the target audience.

Writing clear, concise and compelling copy always begins with clear, precise and insightful thinking. And that beginning is the Communication Brief. The writing of one leads […]