CREATiVE FOLIO IN ACTION

Your passport into an agency job

As any agency creative will tell you, a folio is the only one way to prove to the world you can think up great ideas and follow-through with great writing. For CWiA graduates who want to get their foot into agency doors, they go on to do Copywriting in Action’s sequel course — Creative Folio in Action.

During the 8 sessions, you work on compiling a quality folio designed to impress agencies around town, around the country and around the world. Some are Before & Afters (the befores are usually brought in by the participant keen on improving on it), others are from briefs provided in the course.

Below are some examples produced by Creative Folio in Action graduates in collaboration with me — their Creative Director and, in most cases, art director (working with them from concept to final layout). All works are hypothetical and images are strictly used for educational purposes. The aim is a creative folio that gets you remembered admirably and hired inevitably.

Photographed at the Foreigner Cafe, Ivanoe, Melbourne. Wall Artwork by Danielle Weber & Jmunz Customs | daniellesartwork.com

RSPCA [ANIMAL RESCUE]

Copywriter: Simon Scholefield / Art Director: Nicolas Di Tempora 

Our brief: Encourage donation by getting the target audience to see the animals point-of-view by expressing the animal’s thoughts and feelings about their protection.

BEFORE CWiA

copywriter's folio

AFTER CWiA

Hover curser over image to hold it still.

FEZZARI [CUSTOM BUILT BIKES]

Copywriter: Simon Scholefield / Art Director: Nicolas Di Tempora 

Our brief: Spell out the unique benefit — ergonomically built bike around your specific body type. And show them what to do — customer fills in online measurements calculator and clicks “send”.

BEFORE CWiA

copywriting course folio

AFTER CWiA

copywriting course folio

FOODBANK [HUNGER RELIEF ORGANISATION]

Copywriter: Simon Scholefield / Art Director: Nicolas Di Tempora 

Our brief: Untangle the messages into the clear proposition and compelling benefit that it is.

BEFORE CWiA

copywriting course folio

AFTER CWiA

copywriting course folio

NIKON [CAMERAS]

Copywriter: Simon Scholefield / Art Director: Nicolas Di Tempora 

Our brief: Nikon’s entry level D3100 is the logical next step up for smart phone photographers

BEFORE CWiA

copywriting course folio

AFTER CWiA

Hover curser over image to hold it still.

NOKE [BIKE E-LOCK]

Copywriters: Simon Scholefield (LOUD) Sandra Coia (AS) Michael Beratis (NEWS) / Art Director: Nicolas Di Tempora

 Client:

Noke Bike Lock

Key Proposition:

It’s built-in alarm is as loud as a police siren, stopping bike thieves before they can begin

Medium:

Outdoor Poster

Hover curser over image to hold it still. Click to enlarge.

SENHEISSER URBANITE HEADPHONE [PRINT]

Copywriters: Simon Carr (CONDUCTOR/650/WILL PHARRAL) Tom Wade (THE BEATLES/METALICUS) Lewis Aramayo (BECOME) Cath Davis (ESP) — Art Director: Nicolas Di Tempora. Bonny Westmore (COLTRANE) Writer & Art director.

Client:

Sennheiser Urbanite Headphones

Key Proposition:

The sound is so real it’s like you’re there with the musicians

Medium:

Music & Audio Magazines

Hover curser over image to hold it still. Click to enlarge.

PENGUIN BOOKS (eDM CAMPAIGN)

Copywriter: Lewis Aramayo / Art Director: Nicolas Di Tempora

Client:

Penguin Books

Key Proposition:

Read an extract from an Australian Classic and you’ll be so hooked you’ll want to get the book.

Medium:

Electronic Direct Mail

Hover curser over image to hold it still. Click to enlarge.

CRIKEY [ONLINE NEWSPAPER]

Copywriter: Simon Carr / Art Director: Nicolas Di Tempora

Client:

Crikey

Key Proposition:

We don’t report news, we dissect facts

Medium:

Public Transport Posters

Hover curser over image to hold it still. Click to enlarge.

LET’S GET STARTED ON YOUR OWN CREATIVE FOLIO.

CIRCULUS EDUCATION (CLOUD-BASED EDUCATION]

Copywriters: Melody Sloan (Chaos) Simon Carr (Evolve) / Art Director: Nicolas Di Tempora

Client:

Circulus Education

Key Proposition:

Our Cloud-based platform frees up teachers to teach

Medium:

Web Home Page

Hover curser over image to hold it still. Click to enlarge.

LA CANTINA (SUSTAINABLE COOKING]

Copywriter: Simon Scholefield / Art Director: Nicolas Di Tempora

Client:

La Cantina

Key Proposition:

Nothing needs to be wasted in the kitchen

Medium:

Web Home Page

Hover curser over image to hold it still. Click to enlarge.

KRYPTONITE (BIKE LOCKS]

Copywriter: Simon Carr / Art Director: Nicolas Di Tempora

Client:

Kryptonite

Key Proposition:

It’s bike thief proof

Medium:

Posters

Hover curser over image to hold it still. Click to enlarge.

MY FOOD BAG [FRESH FOOD HOME DELIVERY]

Copywriter: Simon Scholefield / Art Director: Nicolas Di Tempora

Our brief: Show the farm freshness, play on the nude food movement and spell out the delivery proposition.

BEFORE CWiA

copywriting course folio

AFTER CWiA

copywriting course folio

AUDIO TECH BLOG POST

Copywriter: Simon Scholefield / Art Director: Nicolas Di Tempora

This is a personal blog post arguing the benefits of analogue recording versus digital recording.

copywriting course folio

THE CWiA CREATIVE FOLIO: YOUR PASSPORT INTO AN AGENCY JOB.