copywriting_blogsThis is a copywriting blog on the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling or telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

August 25, 2011

In the beginning was the hook (Part 1)

“Friends, Romans, Countrymen lend me your ears …” How does one open with a sentence that eloquently and economically fires up the story and hooks you […]