copywriting_blogsThis is a copywriting blog on the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling or telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

September 2, 2014

What makes you great at copywriting? Mantras by John Bevins.

One of the most important steps toward greatness in anything you do is to work with the greats. Get their feedback. Take their advice. And most […]
June 26, 2011

In this job, – – – – – – – is all.

It was one of the top 32 copywriters in the world, John Bevins, who highlighted the Holy Grail of copywriting in his cover quote of my […]