copywriting_blogsThis is a copywriting blog on the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling or telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

May 8, 2013

How to write a high fidelity Communication Brief: identifying the key proposition.

In other words: what’s the story morning glory? “What” being the operative word, because this phase of writing the Communication Brief pin-points the What to Say […]