copywriting_blogsThis is a copywriting blog on the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling or telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

February 23, 2013

How to write a high fidelity Communication Brief: profiling the target audience.

Writing clear, concise and compelling copy always begins with clear, precise and insightful thinking. And that beginning is the Communication Brief. The writing of one leads […]
July 17, 2011

Looking Outside In

Whether you’re writing propositional or informational communications – from advertisements and advocacies to executive summaries and board reports – the most effective way to write is […]