copywriting_blogsThis is a copywriting blog on the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling or telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

May 28, 2015

Hugh Mackay on the Ten Desires that Drive Us

In the beginning was the communication brief — and then the word. Up until Hugh Mackay’s book, What Makes us Tick? The Ten Desires that Drive […]