Art Direction in Action Course
Seeing the invisible and making it visible.
Graphic designers work more with computers, Art Directors work more with people. Art Directors are Idea Makers, turning strategy into great concepts that arrest attention and get the message across instantly. Art directors lead the team and take on the role of a storyteller through the direction of the art — imagery, layout, colour and typography — providing weight and emphasis to convey message and meaning. In essence, the Art Director is the visual counterpart of the Orchestral Conductor. A conductor is not taught, they evolve. Read more about art direction here and here and here and in my Copyblog. Because there are virtually no art direction courses out there, this one fills the gap. I launched this course about 4 years ago at RMIT University and now it’s available online for every aspiring art director, anywhere in Australia and beyond can learn and practice the timeless principles of art direction. So if you’re ready to evolve into Art Director, this course is designed and delivered to get you there by:
Getting Right On Strategy
You become the art director, and communication strategy is your first step to a great idea and a break-out campaign that hits your target audience right between the eyes.
Ideating. Ideating. Ah-Ha!
You brainstorm with a professional copywriter, generating ideas and articulating them into art and copy until the “ah-ha moment” happens and layouts are drawn up.
Directing the Art & Copy
You do the layouts with Photoshop and InDesign, and compose the words and images into a perfect synthesis of instantly arresting communication.
“I enjoyed the course a great deal and I’ve come away with a bunch of new learnings and a refreshed way of looking at things in my day-to-day work.” Andrew Montesanti, Creative Director & Graphic Designer, pixelengine [Melbourne, Australia]