copywriting_blogsThis is a copywriting blog on the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling or telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

July 23, 2017


They breathe life into the dead facts, they give flavor to bland content, they make melodious the monotonous, they make memorable the eminently forgettable. In short, […]
June 1, 2017


‘What is tone?’ Maybe it’s in the air this year but a lot of people have been asking me this question.  The short answer is attitude. […]
December 13, 2016

The Idea Whisperer: An Interview with xxMegg @ Bennetts Jazz Club.

Just like love, the idea of Christmas has inspired many a song rejoicing in it, wishing upon it, rockin’ to it, and making merry about it. […]
November 10, 2016
copywritin in action

Copywriting toward a more meaningful life.

A month doesn’t go by without me seeing my therapist. I need regular relief from the mind-sapping double whammy of the digital and material worlds. My […]
October 13, 2016
copywriting in action

Does your story have a strong back bone?

Waffle. Ramble. Repetition. Pointlessness. These are clear signs that your narrative spine is out of balance, causing pain, stiffness, floundering, disorientation and even nausea in your […]
August 26, 2016

The F Shape Pattern and How Not to Get F’ed.

Having recently read a number of posts while researching the latest insights into the notorious F Shape pattern (based on Jakob Nielsen’s Eye-Tracking Studies in 2006), […]
July 23, 2016

Part 3: The Last 3 Reasons Why You’re Not Great at Copywriting.

  Welcome back to the third and final series of  what not to do in copywriting. Properly practiced copywriting requires focus, intention and empathy — three […]
July 6, 2016

Part 2: The Next 2 Reasons Why You’re Not Great at Copywriting.

  Welcome back to what’s turning out to be a magnum opus of a blog post. I’ve decided to break it down to two reasons at […]
June 22, 2016

Part 1: The First 5 Reasons Why You’re Not Great at Copywriting.

Empathy is all in this job. And relationship is the love. As we all know, quality relationships are made of mutual respect, rapport and trust to […]
April 6, 2016

The Six Genres of Writing: How and When to Use Them [Part 2]

To inform. To instruct. To persuade. To entertain. These are the four purposes of writing. But how do we make sure that our purpose is effectively […]