copywriting_blogsThis is a copywriting blog on the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling or telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

April 6, 2016

The Six Genres of Writing: How and When to Use Them [Part 2]

To inform. To instruct. To persuade. To entertain. These are the four purposes of writing. But how do we make sure that our purpose is effectively […]
March 31, 2016

Six Genres of Writing: How and When to Use Them [Part 1]

The four purposes of writing are to inform, instruct, persuade, entertain or a combination of these. But how do we make sure that our purpose is […]
March 12, 2016

Open Letter to the Next Generation of Artists by Wayne Shorter & Herbie Hancock

Even though I work in the realm of creativity, one thing I know for sure is that we are all creative. Every job we do can […]
February 29, 2016

Visualise This: You’re the Art Director.

The flip side of copywriting is art direction. Pictures and words (art and copy) go hand-in-hand. Both the copywriter and the art director are idea makers. […]
February 3, 2016

About: The Second Most Important Page You’ll Ever Write.

November 6, 2015

Let’s wordeate (verb: to create brand new words)

Are you al desko (overworked)? Perhaps you’re hangry (bad-tempered as a result of hunger). Or could it be that you’re still thinking about that rando you […]
October 19, 2015

The Mojo of Three

What gives the rhythm of three such magic, charm, allure or in a word, mojo*? Composing words and ideas in a group of three adds rhythm […]
September 4, 2015

Why a great writer is a keen listener.

  Can you hear the rhythmic resolutions in all your sentences (like the beats in a song)? Can you hear the tonal attitudes that characterize your […]
August 13, 2015

Fire your copywriter and hire a journalist instead

How do you turn typical marketese-speak like this: Be inspired to travel on a journey with APT to a destination that will excite, thrill and leave […]
July 24, 2015

‘Crime….”!” –and- —Punctuation: ; , . (?).’

‘Aaah, the crimes we commit against punctuation,’ sighed a student, after we concluded the punctuation segment of my Copy Editing class at the Centre for Adult […]