copywriting_blogsThis is a copywriting blog on the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling or telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

November 6, 2015

Let’s wordeate (verb: to create brand new words)

Are you al desko (overworked)? Perhaps you’re hangry (bad-tempered as a result of hunger). Or could it be that you’re still thinking about that rando you […]
October 19, 2015

The Mojo of Three

What gives the rhythm of three such magic, charm, allure or in a word, mojo*? Composing words and ideas in a group of three adds rhythm […]
September 4, 2015

The link between music and writing is now a biological fact.

  Can you hear the rhythmic resolutions in all your sentences (like the beats in a song)? Can you hear the tonal attitudes that characterize your […]
August 13, 2015

Fire your copywriter and hire a journalist instead

How do you turn typical marketese-speak like this: Be inspired to travel on a journey with APT to a destination that will excite, thrill and leave […]
July 24, 2015

‘Crime….”!” –and- —Punctuation: ; , . (?).’

‘Aaah, the crimes we commit against punctuation,’ sighed a student, after we concluded the punctuation segment of my Copy Editing class at the Centre for Adult […]
July 24, 2015

Data > information > knowledge > insight > eureka!

It’s in our ears. It in our eyes. It’s in our head. And as professional communicators, we put it in and out there unwittingly. Usability Consultant […]
May 28, 2015

Hugh Mackay on the Ten Desires that Drive Us

In the beginning was the communication brief — and then the word. Up until Hugh Mackay’s book, What Makes us Tick? The Ten Desires that Drive […]
May 7, 2015

Helen Sword on Seven Secrets of Stylish Academic Writing

It is with great pleasure to introduce you to Helen Sword as guest speaker here today at the Copywriting in Action Live-On-Line School. The first time […]
April 9, 2015

Steven Pinker on Ten Grammar Rules You Can Break

Welcome to CWiA’s first of the 2015 Guest Speaker Series in which I let the true thought leaders of our time do the talking. My own […]
March 12, 2015

Why Quote Einstein When You Can Quote Yourself

  We all love a good quote … from a reputable name. I do too. By associating our work (and thus ourselves) with an authority on […]