copywriting_blogsThis is a copywriting blog on the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling or telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

July 24, 2015

Data > information > knowledge > insight > eureka!

It’s in our ears. It in our eyes. It’s in our head. And as professional communicators, we put it in and out there unwittingly. Usability Consultant […]
May 28, 2015

Hugh Mackay on the Ten Desires that Drive Us

In the beginning was the communication brief — and then the word. Up until Hugh Mackay’s book, What Makes us Tick? The Ten Desires that Drive […]
May 7, 2015

Helen Sword on Seven Secrets of Stylish Academic Writing

It is with great pleasure to introduce you to Helen Sword as guest speaker here today at the Copywriting in Action Live-On-Line School. The first time […]
April 9, 2015

Steven Pinker on Ten Grammar Rules You Can Break

Welcome to CWiA’s first of the 2015 Guest Speaker Series in which I let the true thought leaders of our time do the talking. My own […]
March 12, 2015

Why Quote Einstein When You Can Quote Yourself

  We all love a good quote … from a reputable name. I do too. By associating our work (and thus ourselves) with an authority on […]
February 26, 2015

How to Write Copy That Captivates From Go to Wo

Now that you’ve arrested your reader’s attention with a clear, concise and compelling headline, this opening sentence expands on it with an opening hook line. The […]
February 11, 2015

How to Write a Media Press Release

* six strategies toward a conclusion
February 4, 2015

How to Write a Professional Letter

January 7, 2015

The 26 stories behind every story ever written.

She is the alpha in alphabet. She is the primordial first sound “ah” uttered by a new born child. She is the symbol of all things […]
October 28, 2014

Positive Writing & The Power of No.

There are many rules about positive-not-negative writing, ranging from 5 to 101 dos and don’ts according to my recent Google search. Rule of thumb: it is […]