copywriting_blogsThis is a copywriting blog on the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling or telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

February 26, 2015

How to Write Copy That Captivates From Go to Wo

Now that you’ve arrested your reader’s attention with a clear, concise and compelling headline, this opening sentence expands on it with an opening hook line. The […]
February 11, 2015

How to Write a Media Press Release

* six strategies toward a conclusion
February 4, 2015

How to Write a Professional Letter

        19 February 2019   Dear Reader This is the first line of your first paragraph. It should state the purpose of your […]
January 7, 2015

The 26 stories behind every story ever written.

She is the alpha in alphabet. She is the primordial first sound “ah” uttered by a new born child. She is the symbol of all things […]
October 28, 2014

Positive Writing & The Power of No.

There are many rules about positive-not-negative writing, ranging from 5 to 101 dos and don’ts according to my recent Google search. Rule of thumb: it is […]
October 7, 2014

The Act of Seeing

Whenever you’re looking for an idea, what you’re actually doing is trying to see the invisible. When you see it, then as a communicator, you express […]
September 30, 2014

Ah Ha Oh Yeah: The Insight on Insight.

So many of you have been asking me ‘how do you get insights?’ that it’s about time to write an answer. It’s an important question to […]
September 23, 2014

What makes you great at copywriting? Dancing like Mary Wear.

Until my recent conversation with Mary Wear, I always associated writing with music. When the beats and rhythms of the sentences sing the story forward, I […]
September 16, 2014

What makes you great at copywriting? Three words from Barbara Nokes.

‘Edit, edit, edit’. That’s Barbara’s advice to copywriters, ‘people today simply don’t have time for long copy.’ We could stop this post right here then. You’ve […]
September 8, 2014

What makes you great at copywriting? Ripping yarns a la Susie Henry.

There’s nothing Susie Henry likes more than a ‘jolly good natter’ as she puts it. Give her a garden fence and she’ll be leaning over it […]