copywriting_blogsThis is a copywriting blog on the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling or telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

October 7, 2014

The Act of Seeing

Whenever you’re looking for an idea, what you’re actually doing is trying to see the invisible. When you see it, then as a communicator, you express […]
September 30, 2014

Ah Ha Oh Yeah: The Insight on Insight.

So many of you have been asking me ‘how do you get insights?’ that it’s about time to write an answer. It’s an important question to […]
September 23, 2014

What makes you great at copywriting? Dancing like Mary Wear.

Until my recent conversation with Mary Wear, I always associated writing with music. When the beats and rhythms of the sentences sing the story forward, I […]
September 16, 2014

What makes you great at copywriting? Three words from Barbara Nokes.

‘Edit, edit, edit’. That’s Barbara’s advice to copywriters, ‘people today simply don’t have time for long copy.’ We could stop this post right here then. You’ve […]
September 8, 2014

What makes you great at copywriting? Ripping yarns a la Susie Henry.

There’s nothing Susie Henry likes more than a ‘jolly good natter’ as she puts it. Give her a garden fence and she’ll be leaning over it […]
September 2, 2014

What makes you great at copywriting? Mantras by John Bevins.

One of the most important steps toward greatness in anything you do is to work with the greats. Get their feedback. Take their advice. And most […]
August 26, 2014

What makes you great at copywriting? A touch of David Abbott.

“His copy was easier to read than to ignore, so enticing was every next sentence.” “His school of fine persuasive writing is as convincing on a […]
August 19, 2014

From Socratic Dialogue to Communication Brief

  As many of you who’ve done Copywriting in Action will know from experience, the Communication Brief is a remarkably effective and reliable vehicle for getting […]
July 16, 2014

Six Part Structure for Moving Story Forward

One of the biggest questions being asked by participants of my recent courses is: How do you structure a piece of writing? It’s only when you […]
July 14, 2014

Business Start-Up Savvy: An interview with online stylist, Hilda Green.

CWiA: If you look down from the virtual towers of the online marketing and communications world, chances are you will see Hilda Green at the grassroots […]