copywriting_blogsThis is a copywriting blog on the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling or telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

September 2, 2014

What makes you great at copywriting? Mantras by John Bevins.

One of the most important steps toward greatness in anything you do is to work with the greats. Get their feedback. Take their advice. And most […]
August 26, 2014

What makes you great at copywriting? A touch of David Abbott.

“His copy was easier to read than to ignore, so enticing was every next sentence.” “His school of fine persuasive writing is as convincing on a […]
August 19, 2014

From Socratic Dialogue to Communication Brief

  As many of you who’ve done Copywriting in Action will know from experience, the Communication Brief is a remarkably effective and reliable vehicle for getting […]
July 16, 2014

Six Part Structure for Moving Story Forward

One of the biggest questions being asked by participants of my recent courses is: How do you structure a piece of writing? It’s only when you […]
July 14, 2014

Business Start-Up Savvy: An interview with online stylist, Hilda Green.

CWiA: If you look down from the virtual towers of the online marketing and communications world, chances are you will see Hilda Green at the grassroots […]
May 18, 2014

Way of the SEO Samurai: An Interview with Seamus Anthony.

Today we’re going to talk Search Engine Optimisation with self-professed digital marketing geek extraordinaire, or to be more concise, SEO Samurai, Seamus Anthony, Head Honcho at […]
March 16, 2014

The Meaning Maker: An interview with Strategy Planner, Kirsty Muddle.

Who would have thought a Strategy Planner shared the same compulsive obsessive condition for story, meaning and value as a Copywriter. For those of us who […]
March 11, 2014

Before and After Copywriting in Action

This is an extract of a press release showing the first two paragraphs. The blue text is the first draft. The red text is the final […]
February 11, 2014

Truth of the Story:

An Interview With Copywriter and CumminsRoss CEO, Sean Cummins. You’ll know his exceptional creative credentials by the launch of Richard Branson’s Virgin Blue brand in Australia; […]
January 30, 2014

What Makes Us Tick: An Interview With Social Researcher and Director of the Mind & Mood Report, Fiona Collis.

If you’ve been to my classes, you’ll know how much I bang on about the three R’s of quality writing — Research Research Research. Clear, concise […]