copywriting_blogsThis is a copywriting blog on the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling or telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

May 18, 2014

Way of the SEO Samurai: An Interview with Seamus Anthony.

Today we’re going to talk Search Engine Optimisation with self-professed digital marketing geek extraordinaire, or to be more concise, SEO Samurai, Seamus Anthony, Head Honcho at […]
March 16, 2014

The Meaning Maker: An interview with Strategy Planner, Kirsty Muddle.

Who would have thought a Strategy Planner shared the same compulsive obsessive condition for story, meaning and value as a Copywriter. For those of us who […]
March 11, 2014

Before and After Copywriting in Action

This is an extract of a press release showing the first two paragraphs. The blue text is the first draft. The red text is the final […]
February 11, 2014

Truth of the Story:

An Interview With Copywriter and CumminsRoss CEO, Sean Cummins. You’ll know his exceptional creative credentials by the launch of Richard Branson’s Virgin Blue brand in Australia; […]
January 30, 2014

What Makes Us Tick: An Interview With Social Researcher and Director of the Mind & Mood Report, Fiona Collis.

If you’ve been to my classes, you’ll know how much I bang on about the three R’s of quality writing — Research Research Research. Clear, concise […]
November 11, 2013

From bullet point to fascination

I am going to write this post with the view that you are an impatient reader. And that if there was a pill for fast acting […]
September 17, 2013

Eleven ways to smooth copy writing

First, make the soundtrack to this post Rob Thomas’ & Carlos Santana’s Smooth . Secondly, listen to the interplay between Carlos’ guitar licks and Rob’s vocals. […]
August 13, 2013

Why great headlines hit the “Yeah! Factor” (Part 2)

Why … allows you to present a reasoned argument. Why …  allows you to list all the benefits the subject has to offer. Most importantly, Why […]
August 7, 2013

How to write headlines that hit the “Yeah! Factor” (Part 1)

  If you’re browsing eyes scanned toute de suite down to this sentence to the heartbeat of “Oh-Yeah!”, then the first stage of the Anatomy of […]
July 23, 2013

The only way to learn writing is on the job

You are reading this because you want some tips on how to improve your writing. The topper-most tip (and most unglamorous) of all is The 3 […]