copywriting_blogsThis is a copywriting blog on the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling or telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

November 11, 2013

From bullet point to fascination

I am going to write this post with the view that you are an impatient reader. And that if there was a pill for fast acting […]
September 17, 2013

Eleven ways to smooth copy writing

First, make the soundtrack to this post Rob Thomas’ & Carlos Santana’s Smooth . Secondly, listen to the interplay between Carlos’ guitar licks and Rob’s vocals. […]
August 13, 2013

Why great headlines hit the “Yeah! Factor” (Part 2)

Why … allows you to present a reasoned argument. Why …  allows you to list all the benefits the subject has to offer. Most importantly, Why […]
August 7, 2013

How to write headlines that hit the “Yeah! Factor” (Part 1)

  If you’re browsing eyes scanned toute de suite down to this sentence to the heartbeat of “Oh-Yeah!”, then the first stage of the Anatomy of […]
July 23, 2013

The only way to learn writing is on the job

You are reading this because you want some tips on how to improve your writing. The topper-most tip (and most unglamorous) of all is The 3 […]
June 1, 2013

Strategies toward a strong conclusion

For me, the classic ending of all would have to be the last line of the last song of the last album by The Beatles, “… […]
May 8, 2013

How to write a high fidelity Communication Brief: identifying the key proposition.

In other words: what’s the story morning glory? “What” being the operative word, because this phase of writing the Communication Brief pin-points the What to Say […]
February 23, 2013

How to write a high fidelity Communication Brief: profiling the target audience.

Writing clear, concise and compelling copy always begins with clear, precise and insightful thinking. And that beginning is the Communication Brief. The writing of one leads […]
May 7, 2012

Mastering sentences of suspense

One of the great techniques for engaging the reader every word of the way, whether style is Ernest Hemingway tough or Virginia Woolf gentle; whether tone […]
March 6, 2012

The hypnotics of prose rhythm

Hyp – no – ti – sm. Four syllables = four beats. Say it aloud and you can feel the rhythm. Quite musical really. Probably because […]