Your faithful companion on your way to great copywriting.
There are many copywriting books that show you great copy.
There are many copywriting books that list all the do’s and dont’s.
And there are many copywriting books that tell you how to do it without actually showing you the creative and strategic process involved.
But of all those copywriting books, great copywriters like John Bevins, Jano Caro, Ted Horton and Ron Mather all agree that Copywriting in Action is the only one that nails it. This book actually demonstrates the process — concept by concept, word by word and line by line, of just how you go about the art and science and psychology and music and sociology and etc. of writing clear, concise and compelling copy from concept to the final full stop.
In short, this copywriting book is your one degree of separation from a truly accomplished copywriter in all media. See the reviews by John, Jane, Ted and Ron below.
Don’t buy this book if you enrol into the Copywriting in Action Live-On-Line course.
From concept to completion, this highly acclaimed book presents five masterclasses on the act of writing quality content for on-and-off-line media.
Each chapter begin with a brief, then methodically works through the entire strategic and creative process until the most effective final draft is written.
“And this is where the difference shines,” according to the Victorian Writer’s Centre review, “this is a bright, demanding and stimulating dialogue between Teacher and Students. The reader is in the classroom observing and listening to the discussion.”
Copywriting in Action according to the copy kings and queens:
“It took me 15 years of writing self-indulging ads before I discovered what makes great persuasive copy. If I’d had this book when I first started, and read it attentively, I could have discovered the Holy Grail in 15 minutes. It’s there, in six words, but I’ll not give it away:
“In this job, —— is all.” Search out that sentence, dear reader, and think deeply about it because it is what makes copywriters copywriters. Bravo Nicolas, and his students, for this readable and timely primer.” John Bevins, UK Designers & Art Directors’ top 32 copywriters in the world | Australian Writers & Art Directors Hall of Fame
“I used to think there were no really good textbooks about copywriting, but I’ve changed my mind. I wish I’d had “Copywriting in Action” when I was starting out; I’m glad I’ve got it now. Love it! Nicolas explains copywriting and the creative process simply, entertainingly and accurately. Bloody hard to do all three and make it look effortless.”
Jane Caro, copywriter, author and media commentator
“For too long creatives have been great at inspiring people but not so good as teaching them. Maybe that’s because the inspiration bit is a hell of a lot easier than the teaching bit. Nic’s “Copywriting in Action” does both. It’s an invaluable tool for helping us understand the basics we all need to master to become effective communicators.”
Ted Horton, Creative Director, Australian Writers & Art Directors Hall of Fame
“By the time you get to the end of this book, you will be equipped with all the skills, disciplines and knowledge that are necessary if you want to become a successful copywriter. How successful is up to you. I have no doubt that this book will be responsible for encouraging and discovering a whole new generation of talented copywriters. I would like to congratulate Nick for presenting the art of copywriting in such an accurate, simple, entertaining and powerful way. The brief Nick gave himself for writing this book would have been extremely difficult. But like all good copywriters, he answered the brief perfectly, with outstanding results. Don’t just read this book, absorb it, and most importantly, take advantage of it.”
Ron Mather, Creative Director, 3 Time Gruen Transfer Champion(!) Australian Writers & Art Directors Hall of Fame