copywriting_blogsThis is a copywriting blog on the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling or telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

July 16, 2014

Six Part Structure for Moving Story Forward

One of the biggest questions being asked by participants of my recent courses is: How do you structure a piece of writing? It’s only when you […]
June 1, 2013

Strategies toward a strong conclusion

For me, the classic ending of all would have to be the last line of the last song of the last album by The Beatles, “… […]