Copywriting in Action Course Blog:

Ideas. Insights. Instruction. Illumination.

copywriting course blogThis copywriting course blog is a natural extension of the Copywriting in Action course. Most of these posts are in the reading list for CWiA copywriting course participants. It also welcomes subscribers looking for useful, interesting and inspiring articles on the craft of copywriting and related topics. In one very long but meaningful slogan, this copywriting course blog is all about the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling and telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

March 29, 2019

CWiA Course Showcase: The Scammer

I don’t care who you are, as long as I know your weakness I will find my way into your hard-drive and your accounts and come […]
March 28, 2019
copywriting

Copywriting first impressions that entice them into the story

“Friends, Romans, Copywriters! Lend me your ears …” Copywriting those opening words is a finely crafted art of the first impression. The reader’s snap decision of […]
March 19, 2019

Copywriting and the hypnotics of prose rhythm

Co-py-wri-ting. Rhy-thm-n-beats. Hyp-no-ti-sm. Four syllables = four beats. Say it aloud and you can feel the rhythm. Quite musical really. Probably because it has embedded in […]
March 18, 2019
copywriting

The 6 Genres of Copy Writing for Selling and Telling [Part 1]

There are four purposes of copywriting (and all types of writing for that matter): to inform, to instruct, to persuade, to entertain or a combination of […]
December 20, 2018
Christmas Copywriting

Here’s a Christmas story with the happiest ending of them all.

Most of the time, being great at copywriting (and creative writing) is about seeing the invisible and making it visible to others. Occasionally, the invisible is […]
September 5, 2018

In the craft of copywriting, empathy is all.

Every day and much of the night, the hotel manager in Colombo faces sub-conscious “snap decisions” from customers when stuff goes wrong and stuff goes right […]
December 13, 2016

The Idea Whisperer: An Interview with xxMegg @ Bennetts Jazz Club.

Just like love, the idea of Christmas has inspired many a song rejoicing in it, wishing upon it, rockin’ to it, and making merry about it. […]
August 26, 2016

The F Shape Pattern and How Not to Get F’ed.

Having recently read a number of posts while researching the latest insights into the notorious F Shape pattern (based on Jakob Nielsen’s Eye-Tracking Studies in 2006), […]
July 23, 2016
copywriting

Part 3: The Last 3 Reasons Why You’re Not Great at Copywriting.

Welcome back to the third and final series of not so great copywriting, and how to make it great. Properly practiced copywriting requires focus, intention and […]
July 6, 2016
copywriting

Part 2: The Next 2 Reasons Why You’re Not Great at Copywriting.

Welcome back to what’s turning out to be a magnum opus about not so great copywriting (!) I’ve decided to break it down to two reasons […]