copywriting_blogsThis is a copywriting blog on the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling or telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

December 20, 2018
Christmas Copywriting

Here’s a Christmas story with the happiest ending of them all.

Most of the time, being great at copywriting (and creative writing) is about seeing the invisible and making it visible to others. Occasionally, the invisible is […]
September 5, 2018

In the craft of copywriting, empathy is all.

Every day and much of the night, the hotel manager in Colombo faces sub-conscious “snap decisions” from customers when stuff goes wrong and stuff goes right […]
December 13, 2016

The Idea Whisperer: An Interview with xxMegg @ Bennetts Jazz Club.

Just like love, the idea of Christmas has inspired many a song rejoicing in it, wishing upon it, rockin’ to it, and making merry about it. […]
August 26, 2016

The F Shape Pattern and How Not to Get F’ed.

Having recently read a number of posts while researching the latest insights into the notorious F Shape pattern (based on Jakob Nielsen’s Eye-Tracking Studies in 2006), […]
July 23, 2016
copywriting

Part 3: The Last 3 Reasons Why You’re Not Great at Copywriting.

Welcome back to the third and final series of not so great copywriting, and how to make it great. Properly practiced copywriting requires focus, intention and […]
July 6, 2016
copywriting

Part 2: The Next 2 Reasons Why You’re Not Great at Copywriting.

Welcome back to what’s turning out to be a magnum opus about not so great copywriting (!) I’ve decided to break it down to two reasons […]
June 22, 2016
copywriting

Part 1: The First 5 Reasons Why You’re Not Great at Copywriting.

Empathy is all in this job. And relationship is the love. As we all know, quality relationships are made of mutual respect, rapport and trust to […]
September 4, 2015

The link between music and writing is now a biological fact.

  Can you hear the rhythmic resolutions in all your sentences (like the beats in a song)? Can you hear the tonal attitudes that characterize your […]
August 13, 2015

Fire your copywriter and hire a journalist instead

How do you turn typical marketese-speak like this: Be inspired to travel on a journey with APT to a destination that will excite, thrill and leave […]
March 12, 2015

Why Quote Einstein When You Can Quote Yourself

  We all love a good quote … from a reputable name. I do too. By associating our work (and thus ourselves) with an authority on […]