The 6 Genres of Copy Writing for Selling and Telling [Part 2]

copywriting

To inform, to instruct, to persuade and to entertain: these are the four purposes of copywriting. Any other writing can be one or a combination of those, but in copywriting it’s all four. Why? Because copywriters have the most disinterested audience of all. Once you’re clear about that and the six genres of writing, you’re ready to craft sentences that suspend disinterest all the way to the final full stop.