Copywriting in Action Course Blog:

Ideas. Insights. Instruction. Illumination.

copywriting course blogThis copywriting course blog is a natural extension of the Copywriting in Action course. Most of these posts are in the reading list for CWiA copywriting course participants. It also welcomes subscribers looking for useful, interesting and inspiring articles on the craft of copywriting and related topics. In one very long but meaningful slogan, this copywriting course blog is all about the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling and telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.
November 6, 2015
Copywriting new words

Hey copywriting tragics, let’s wordeate (verb: to create new words).

Are you al desko (overworked)? Perhaps you’re hangry (bad-tempered as a result of hunger). Or could it be that you’re still thinking about that rando you […]
August 13, 2013

Why great headlines hit the “Yeah! Factor” (Part 2)

Why … allows you to present a reasoned argument. Why …  allows you to list all the benefits the subject has to offer. Most importantly, Why […]
August 7, 2013

How to write headlines that hit the “Yeah! Factor” (Part 1)

  If you’re browsing eyes scanned toute de suite down to this sentence to the heartbeat of “Oh-Yeah!”, then the first stage of the Anatomy of […]