Copywriting, Ideas Making and the Act of Seeing.
Whenever you’re looking for an idea, what you’re actually doing is trying to see the invisible. When you see it, you proceed to express it in art and copy. You are making the invisible visible.
Transcranial Direct Current Stimulation (tDCS) or to Defer Censoring Story
Your frontal and temporal lobes have a lot to do with great writing. This post explains the how and the why.
The Five Insights of Compelling Copywriting
… ‘how do you get that sudden clarity … that ah-ha moment … that insight?’ It’s good question. Especially for those of us in the communications and copywriting business and serious about ideas, knowledge, solutions and narratives. The answer can be the difference between inspired content creation and insipid content excretion.