Copywriting, Ideas Making and the Act of Seeing.

Copywriting Course on the Act of Seeing

Whenever you’re looking for an idea, what you’re actually doing is trying to see the invisible. When you see it, you proceed to express it in art and copy. You are making the invisible visible.

The Five Insights of Compelling Copywriting

5 insights of copywriting

… ‘how do you get that sudden clarity … that ah-ha moment … that insight?’ It’s good question. Especially for those of us in the communications and copywriting business and serious about ideas, knowledge, solutions and narratives. The answer can be the difference between inspired content creation and insipid content excretion.