copywriting_blogsThis is a copywriting blog on the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling or telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

November 14, 2018
Copywriting

tDCS: to Defer Censoring Story when writing.

This post is for copywriters wondering about the interrelationship between their frontal and temporal lobes  … excuse me but it’s for all types of writing not […]
September 5, 2018

In the craft of copywriting, empathy is all.

Every day and much of the night, the hotel manager in Colombo faces sub-conscious “snap decisions” from customers when stuff goes wrong and stuff goes right […]
October 7, 2014

The Act of Seeing

Whenever you’re looking for an idea, what you’re actually doing is trying to see the invisible. When you see it, then as a communicator, you express […]
September 17, 2011

Are you an abstract or concrete thinker?

The caption in this pic is taken from Steven Pinker’s book, The Better Angels of Our Nature in which he writes, “A person is not a locus […]