Copywriting in Action Course Blog:

Ideas. Insights. Instruction. Illumination.

copywriting course blogThis copywriting course blog is a natural extension of the Copywriting in Action course. Most of these posts are in the reading list for CWiA copywriting course participants. It also welcomes subscribers looking for useful, interesting and inspiring articles on the craft of copywriting and related topics. In one very long but meaningful slogan, this copywriting course blog is all about the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling and telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.
October 17, 2019
copywriting is music

Copywriting is music. And that’s a biological fact.

  Can you hear the rhythm in your sentences (like the beats in a song)? Can you hear the tonal attitude that characterizes your expressions (like […]
March 19, 2019
Copywriting Rhythm

Copywriting and the hypnotics of prose rhythm

Co-py-wri-ting. Rhy-thm-n-beats. Hyp-no-ti-sm. Four syllables = four beats. Say it aloud and you can feel the rhythm. Quite musical really. Probably because it has embedded in […]
October 19, 2015
copywriting rhythm

Copywriting and the rhythm of three.

What gives the rhythm of three such magic, charm, allure or in a word, mojo*? Composing words and ideas in a group of three adds rhythm […]