Copywriting in Action Course Blog:
Ideas. Insights. Instruction. Illumination.
This copywriting course blog is a natural extension of the Copywriting in Action course. Most of these posts are in the reading list for CWiA copywriting course participants. It also welcomes subscribers looking for useful, interesting and inspiring articles on the craft of copywriting and related topics. In one very long but meaningful slogan, this copywriting course blog is all about the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling and telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.
- All
- about page
- academic writing
- alphabet
- anatomy of body copy
- art and copy
- art direction
- artistry
- case studies
- case study
- Christmas
- conclusions
- copywriting
- genres of writing
- grammar
- great copywriters
- headlines
- Hugh Mackay's Ten Desires That Drive Us
- hugh-mackay
- insight
- literary devices
- media press release
- mind
- narrative logic
- professional letter writing
- prose rhythm
- punctuation
- rationale statement
- seo
- suspensive sentences
- target audience
- the brief
- The Communication Brief
- tone
- transitions
June 27, 2019
When it comes to copywriting strong conclusions, my go-to inspiration is the last line of the last song of the last album by The Beatles: “And […]
March 29, 2019
I don’t care who you are, as long as I know your weakness I will find my way into your hard-drive and your accounts and come […]
March 28, 2019
“Friends, Romans, Copywriters! Lend me your ears …” Copywriting those opening words is a finely crafted art of the first impression. The reader’s snap decision of […]
March 18, 2019
Just to recap for those who have yet to read The 6 Genres of Copy Writing for Selling and Telling [Part 1]: To inform, to instruct, […]
March 18, 2019
There are four purposes of copywriting (and all types of writing for that matter): to inform, to instruct, to persuade, to entertain or a combination of […]
February 27, 2019
Since introducing Hugh Mackay’s Ten Desires that Drive Us into my copywriting course in 2011, hundreds of students have been declaring it a revelation. These ten desires […]
December 20, 2018
Most of the time, being great at copywriting (and creative writing) is about seeing the invisible and making it visible to others. Occasionally, the invisible is […]
November 14, 2018
This post is for copywriters wondering about the interrelationship between their frontal and temporal lobes … excuse me but it’s for all types of writing not […]
October 18, 2018
It happened one day back in the early years of my ad agency phase. I had presented some concepts to the Account Executive, and he exclaimed, […]