Copywriting in Action Course Blog:
Ideas. Insights. Instruction. Illumination.
This copywriting course blog is a natural extension of the Copywriting in Action course. Most of these posts are in the reading list for CWiA copywriting course participants. It also welcomes subscribers looking for useful, interesting and inspiring articles on the craft of copywriting and related topics. In one very long but meaningful slogan, this copywriting course blog is all about the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling and telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.
- All
- about page
- academic writing
- alphabet
- anatomy of body copy
- art and copy
- art direction
- artistry
- case studies
- case study
- Christmas
- conclusions
- copywriting
- genres of writing
- grammar
- great copywriters
- headlines
- Hugh Mackay's Ten Desires That Drive Us
- hugh-mackay
- insight
- literary devices
- media press release
- mind
- professional letter writing
- prose rhythm
- punctuation
- rationale statement
- seo
- structure
- suspensive sentences
- target audience
- the brief
- The Communication Brief
- tone
- transitions
October 17, 2019
Can you hear the rhythm in your sentences (like the beats in a song)? Can you hear the tonal attitude that characterizes your expressions (like […]
October 4, 2019
Waffle. Ramble. Repetition. Pointlessness. These are clear signs that your structure (narrative logic) needs fixing. When your copywriting is not ordered into sound logic, the text […]
June 27, 2019
When it comes to copywriting strong conclusions, my go-to inspiration is the last line of the last song of the last album by The Beatles: “And […]
March 29, 2019
I don’t care who you are, as long as I know your weakness I will find my way into your hard-drive and your accounts and come […]
March 28, 2019
“Friends, Romans, Copywriters! Lend me your ears …” Copywriting those opening words is a finely crafted art of the first impression. The reader’s snap decision of […]
March 19, 2019
Co-py-wri-ting. Rhy-thm-n-beats. Hyp-no-ti-sm. Four syllables = four beats. Say it aloud and you can feel the rhythm. Quite musical really. Probably because it has embedded in […]
March 18, 2019
Just to recap for those who have yet to read The 6 Genres of Copy Writing for Selling and Telling [Part 1]: To inform, to instruct, […]
March 18, 2019
There are four purposes of copywriting (and all types of writing for that matter): to inform, to instruct, to persuade, to entertain or a combination of […]
February 27, 2019
Since introducing Hugh Mackay’s Ten Desires that Drive Us into my copywriting course in 2011, hundreds of students have been declaring it a revelation. These ten desires […]
December 20, 2018
Most of the time, being great at copywriting (and creative writing) is about seeing the invisible and making it visible to others. Occasionally, the invisible is […]