Copywriting in Action Course Blog:

Ideas. Insights. Instruction. Illumination.

copywriting course blogThis copywriting course blog is a natural extension of the Copywriting in Action course. Most of these posts are in the reading list for CWiA copywriting course participants. It also welcomes subscribers looking for useful, interesting and inspiring articles on the craft of copywriting and related topics. In one very long but meaningful slogan, this copywriting course blog is all about the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling and telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

July 13, 2018

CWiA Course Showcase: Gender Neutral World

Gender Your Way   Gender equality doesn’t have to be hard for any parent. Like a road with many paths, there is no right or wrong […]
July 12, 2018

CWiA Course Showcase: DJ Kill It

  VIBES: YOU GOTTA FEEL IT TO KILL IT. Whether it’s three people or 30,000, the crowd feedback you get while playing a set can be […]
July 11, 2018

CWiA Course Showcase: Girls Choose Maths

Meanwhile, my online copywriting course’s latest timetable is up and running and ready to take your booking now.       
July 11, 2018

CWiA Course Showcase: Cambodian Game Changers

Watch how your donation transforms her into a change maker   For many rural Cambodian children, particularly girls, the dream of education is often overruled by […]
July 23, 2017
literary-devices

Literary Devices: The Herbs ‘n’ Spices of Great Copywriting.

They breathe life into the dead facts, they give flavor to bland content, they make melodious the monotonous, they make memorable the eminently forgettable. In short, […]
June 1, 2017
Tone in Writing

TONE IS ATTITUDE — ATTITUDE IS TONE.

‘What is tone?’ Maybe it’s in the air this year but a lot of people have been asking me this question.  The short answer is attitude. […]
December 13, 2016

The Idea Whisperer: An Interview with xxMegg @ Bennetts Jazz Club.

Just like love, the idea of Christmas has inspired many a song rejoicing in it, wishing upon it, rockin’ to it, and making merry about it. […]
November 10, 2016
copywritin in action

Copywriting toward a more meaningful life.

A month doesn’t go by without me seeing my therapist. I need regular relief from the mind-sapping double whammy of the digital and material worlds. My […]
October 13, 2016
narrative structure

Does your story have a strong back bone?

Waffle. Ramble. Repetition. Pointlessness. These are clear signs that your structure (what I prefer to call “narrative logic”) needs adjustment. Structure is like your spine. When […]
August 26, 2016

The F Shape Pattern and How Not to Get F’ed.

Having recently read a number of posts while researching the latest insights into the notorious F Shape pattern (based on Jakob Nielsen’s Eye-Tracking Studies in 2006), […]