Copywriting in Action Course Blog:

Ideas. Insights. Instruction. Illumination.

copywriting course blogThis copywriting course blog is a natural extension of the Copywriting in Action course. Most of these posts are in the reading list for CWiA copywriting course participants. It also welcomes subscribers looking for useful, interesting and inspiring articles on the craft of copywriting and related topics. In one very long but meaningful slogan, this copywriting course blog is all about the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling and telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

February 27, 2019
hugh mackay

Hugh Mackay on the ten desires that make your target audience tick.

Since introducing Hugh Mackay’s Ten Desires that Drive Us into my copywriting course in 2011, hundreds of students have been declaring it a revelation. These ten desires […]
December 20, 2018
Christmas Copywriting

Here’s a Christmas story with the happiest ending of them all.

For those of you who read this post last Christmas, you’ll know what’s coming. But like every great story, re-reading it is like catching up with […]
November 14, 2018
copywriting handcuffed

tDCS: to Defer Censoring Story when copywriting.

This post is for copywriters pondering the interrelationship between their frontal and temporal lobes  … excuse me but it’s for all types of writing not just […]
October 18, 2018
copywriting ideas

The Copywriter’s Rationale: persuading the money to buy the idea.

It happened one day back in the early years of my ad agency phase. I had presented some concepts to the Account Executive, and he exclaimed, […]
September 5, 2018

In the craft of copywriting, empathy is all.

Every day and much of the night, the hotel manager in Colombo faces sub-conscious “snap decisions” from customers when stuff goes wrong and stuff goes right […]
July 13, 2018

CWiA Course Showcase: Gender Neutral World

Gender Your Way   Gender equality doesn’t have to be hard for any parent. Like a road with many paths, there is no right or wrong […]
July 12, 2018

CWiA Course Showcase: DJ Kill It

  VIBES: YOU GOTTA FEEL IT TO KILL IT. Whether it’s three people or 30,000, the crowd feedback you get while playing a set can be […]
July 11, 2018

CWiA Course Showcase: Girls Choose Maths

Meanwhile, my online copywriting course’s latest timetable is up and running and ready to take your booking now.       
July 11, 2018

CWiA Course Showcase: Cambodian Game Changers

Watch how your donation transforms her into a change maker   For many rural Cambodian children, particularly girls, the dream of education is often overruled by […]
July 23, 2017

Literary Devices: The Herbs ‘n’ Spices of Great Copywriting.

They breathe life into the dead facts, they give flavor to bland content, they make melodious the monotonous, they make memorable the eminently forgettable. In short, […]