Copywriting in Action Course Blog:

Ideas. Insights. Instruction. Illumination.

copywriting course blogThis copywriting course blog is a natural extension of the Copywriting in Action course. Most of these posts are in the reading list for CWiA copywriting course participants. It also welcomes subscribers looking for useful, interesting and inspiring articles on the craft of copywriting and related topics. In one very long but meaningful slogan, this copywriting course blog is all about the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling and telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

July 23, 2016
copywriting

Part 3: The Last 3 Reasons Why You’re Not Great at Copywriting.

Welcome back to the third and final series of not so great copywriting, and how to make it great. Properly practiced copywriting requires focus, intention and […]
July 6, 2016
copywriting

Part 2: The Next 2 Reasons Why You’re Not Great at Copywriting.

Welcome back to what’s turning out to be a magnum opus about not so great copywriting (!) I’ve decided to break it down to two reasons […]
June 22, 2016
copywriting

Part 1: The First 5 Reasons Why You’re Not Great at Copywriting.

Empathy is all in this job. And relationship is the love. As we all know, quality relationships are made of mutual respect, rapport and trust to […]
March 12, 2016

Open Letter to the Next Generation of Artists by Wayne Shorter & Herbie Hancock

Even though I work in the realm of creativity, one thing I know for sure is that we are all creative. Every job we do can […]
February 29, 2016

Visualise This: You’re the Art Director.

The flip side of copywriting is art direction. Pictures and words (art and copy) go hand-in-hand. Both the copywriter and the art director are idea makers. […]
February 3, 2016

About: The Second Most Important Page You’ll Ever Write.

November 6, 2015

Let’s wordeate (verb: to create brand new words)

Are you al desko (overworked)? Perhaps you’re hangry (bad-tempered as a result of hunger). Or could it be that you’re still thinking about that rando you […]
October 19, 2015

The Mojo of Three

What gives the rhythm of three such magic, charm, allure or in a word, mojo*? Composing words and ideas in a group of three adds rhythm […]
September 4, 2015

The link between music and writing is now a biological fact.

  Can you hear the rhythmic resolutions in all your sentences (like the beats in a song)? Can you hear the tonal attitudes that characterize your […]
August 13, 2015

Fire your copywriter and hire a journalist instead

How do you turn typical marketese-speak like this: Be inspired to travel on a journey with APT to a destination that will excite, thrill and leave […]