Copywriting in Action Course Blog:

Ideas. Insights. Instruction. Illumination.

copywriting course blogThis copywriting course blog is a natural extension of the Copywriting in Action course. Most of these posts are in the reading list for CWiA copywriting course participants. It also welcomes subscribers looking for useful, interesting and inspiring articles on the craft of copywriting and related topics. In one very long but meaningful slogan, this copywriting course blog is all about the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling and telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

November 10, 2016
copywritin in action

Copywriting toward a more meaningful life.

A month doesn’t go by without me seeing my therapist. I need regular relief from the mind-sapping double whammy of the digital and material worlds. My […]
August 26, 2016
F_Shape_copywriting

Copywriting, the F shape pattern and how not to get F’ed.

  Having read a number of posts while researching the latest insights into the notorious F Shape pattern (based on Jakob Nielsen’s Eye-Tracking Studies in 2006), […]
July 23, 2016
copywriting

Part 3: The Last 3 Reasons Why You’re Not Great at Copywriting.

Welcome back to the third and final series of not so great copywriting, and how to make it great. Properly practiced copywriting requires focus, intention and […]
July 6, 2016
copywriting

Part 2: The Next 2 Reasons Why You’re Not Great at Copywriting.

Welcome back to what’s turning out to be a magnum opus about not so great copywriting (!) I’ve decided to break it down to two reasons […]
June 22, 2016
copywriting

Part 1: The First 5 Reasons Why You’re Not Great at Copywriting.

Empathy is all in this job. And relationship is the love. As we all know, quality relationships are made of mutual respect, rapport and trust to […]
March 12, 2016
Copywriting Jazz

Open Letter to the Next Generation of Artists by Wayne Shorter & Herbie Hancock

  Even though I work in the realm of creativity, one thing I know for sure is that we are all creative. Every job we do […]
February 29, 2016
Art Direction Dude

Art direction: The flip side of copywriting.

Pictures and words (art and copy) go hand-in-hand. Both the copywriter and the art director are idea makers. Sometimes ideas manifest in the form of words. […]
February 3, 2016

About: The Second Most Important Page You’ll Ever Write.

November 6, 2015
Copywriting new words

Hey copywriting tragics, let’s wordeate (verb: to create new words).

Are you al desko (overworked)? Perhaps you’re hangry (bad-tempered as a result of hunger). Or could it be that you’re still thinking about that rando you […]
October 19, 2015
copywriting rhythm

Copywriting and the rhythm of three.

What gives the rhythm of three such magic, charm, allure or in a word, mojo*? Composing words and ideas in a group of three adds rhythm […]