Literary Devices: The Herbs ‘n’ Spices of Compelling Copywriting.
In short, literary devices can turn the insipid into the inspiring, thus a disinterested browser into a delighted reader.
Speed is Bullets Points
While most of us like bullet points, scanners just love them. The more scannable the text, the faster it is to whoosh through. Bullet points are the bullet trains of copywriting…
Before and After Copywriting in Action
BEFORE & AFTER A Copywriting in Action Online Course One of the most valuable methods for learning and advancing your skills (in any endeavour) is through active observation. In my Copywriting in Action® courses, active observation is enabled by the Before & After (B&A) component of the sessions. And participants find it fascinating. We all […]
Copywriting and the sentence of suspense
… this is known as the periodic/suspensive sentence. I’ll stick with the word “suspensive” from now on because it describes the effect more clearly. Also, it goes with the visual.
Copywriting to abstract and concrete thinkers
In his landmark study into human thought processes, developmental psychologist, Jean Piaget, found that 80% of the population were concrete thinkers and the other 20% were abstract thinkers. Since the 1980′s, scientists suggest that the abstract figure is closer to 15%. This is a significant statistic … and this here empty sentence is written to give you some pause for thought before we look at the implications of this for us as writers.
Copywriting Outside In
So you are about to write. Change from inside out POV (self regarding) to outside in (other regarding) and your imagination suddenly opens to new, more refreshing ways to connect and engage him or her with your story.
How to Write a Media Press Release
* six strategies toward a conclusion Originally posted 2015-02-11 07:30:36.
The First 5 Reasons Why You’re Not Great at Copywriting: Part 1
In the job of copywriting, empathy is all. As you know, solid relationships are made from mutual respect and rapport that leads to trust. In most human encounters, it mostly starts with a conversation for relatedness.
The Next 2 Reasons Why You’re Not Great at Copywriting: Part II
Not-Greats #6 and #7 continue to thwart many a copywriter’s effort to suspend their audience’s disinterest. So let’s dig in and root out the bad habits of garden variety copywriting.
The Last 3 Reasons You’re Not Great at Copywriting: Part III
Like any good communication, properly practiced copywriting employs focus, intention and empathy — three essentials easily overlooked when the mind is wishy-washy and the heart is half-half. The next three pointers are the difference between the forgettable and the memorable.