Copywriting in Action Course Blog:

Ideas. Insights. Instruction. Illumination.

copywriting course blogThis copywriting course blog is a natural extension of the Copywriting in Action course. Most of these posts are in the reading list for CWiA copywriting course participants. It also welcomes subscribers looking for useful, interesting and inspiring articles on the craft of copywriting and related topics. In one very long but meaningful slogan, this copywriting course blog is all about the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling and telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

August 13, 2015

Fire your copywriter and hire a journalist instead

How do you turn typical marketese-speak like this: Be inspired to travel on a journey with APT to a destination that will excite, thrill and leave […]
July 24, 2015

‘Crime….”!” –and- —Punctuation: ; , . (?).’

‘Aaah, the crimes we commit against punctuation,’ sighed a student, after we concluded the punctuation segment of my Copy Editing class at the Centre for Adult […]
July 24, 2015

Data > information > knowledge > insight > eureka!

It’s in our ears. It in our eyes. It’s in our head. And as professional communicators, we put it in and out there unwittingly. Usability Consultant […]
May 7, 2015

Helen Sword on Seven Secrets of Stylish Academic Writing

It is with great pleasure to introduce you to Helen Sword as guest speaker here today at the Copywriting in Action Live-On-Line School. The first time […]
April 9, 2015

Steven Pinker on Ten Grammar Rules You Can Break

Welcome to CWiA’s first of the 2015 Guest Speaker Series in which I let the true thought leaders of our time do the talking. My own […]
March 12, 2015

Why Quote Einstein When You Can Quote Yourself

  We all love a good quote … from a reputable name. I do too. By associating our work (and thus ourselves) with an authority on […]
February 26, 2015

How to Write Copy That Captivates From Go to Wo

Now that you’ve arrested your reader’s attention with a clear, concise and compelling headline, this opening sentence expands on it with an opening hook line. The […]
February 11, 2015

How to Write a Media Press Release

* six strategies toward a conclusion
February 4, 2015

How to Write a Professional Letter

        19 February 2019   Dear Reader This is the first line of your first paragraph. It should state the purpose of your […]
January 7, 2015

The 26 stories behind every story ever written.

She is the alpha in alphabet. She is the primordial first sound “ah” uttered by a new born child. She is the symbol of all things […]