Copywriting in Action Course Blog:

Ideas. Insights. Instruction. Illumination.

copywriting course blogThis copywriting course blog is a natural extension of the Copywriting in Action course. Most of these posts are in the reading list for CWiA copywriting course participants. It also welcomes subscribers looking for useful, interesting and inspiring articles on the craft of copywriting and related topics. In one very long but meaningful slogan, this copywriting course blog is all about the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling and telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

February 4, 2015

How to Write a Professional Letter

        19 February 2019   Dear Reader This is the first line of your first paragraph. It should state the purpose of your […]
January 7, 2015

The 26 stories behind every story ever written.

She is the alpha in alphabet. She is the primordial first sound “ah” uttered by a new born child. She is the symbol of all things […]
October 28, 2014
copywriting the no

Positive copywriting and the power of NO!

There are many rules about positive-not-negative writing, ranging from 5 to 101 dos and don’ts according to my recent Google search. Rule of thumb: it is […]
October 7, 2014
copywriting and seeing

Copywriting, ideas making and the act of seeing

Whenever you’re looking for an idea, what you’re actually doing is trying to see the invisible. When you see it, then as a communicator, you express […]
September 30, 2014
copywriting insight

The ah-haa-oh-yeah! of copywriting: five insights on insight.

‘You stare at the blank page, waiting for a good idea to come up. Nothing happens, except the usual stream of cliches, puns and generic expressions. […]
September 23, 2014

What makes you great at copywriting? Dancing like Mary Wear.

Until my recent conversation with Mary Wear, I always associated writing with music. When the beats and rhythms of the sentences sing the story forward, I […]
September 16, 2014

What makes you great at copywriting? Three words from Barbara Nokes.

‘Edit, edit, edit’. That’s Barbara’s advice to copywriters, ‘people today simply don’t have time for long copy.’ We could stop this post right here then. You’ve […]
September 8, 2014

What makes you great at copywriting? Ripping yarns a la Susie Henry.

There’s nothing Susie Henry likes more than a ‘jolly good natter’ as she puts it. Give her a garden fence and she’ll be leaning over it […]
September 2, 2014

What makes you great at copywriting? Mantras by John Bevins.

One of the most important steps toward greatness in anything you do is to work with the greats. Get their feedback. Take their advice. And most […]
August 26, 2014

What makes you great at copywriting? A touch of David Abbott.

“His copy was easier to read than to ignore, so enticing was every next sentence.” “His school of fine persuasive writing is as convincing on a […]