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[heading tag=”h2″ align=”center” color=”#000″ style=”lines” color2=”#000″]Premium Learning on the Job in this Copywriting Masterclass Series [/heading]
Log in to Zoom and your journey from beginner to intermediate to ready-to-roll copywriter begins.
I, Nicolas Di Tempora, begin by getting to know your learning objectives and projects to work on. The curriculum is calibrated to your needs, wants and outcomes relevant to your own professional development. Your job is to complete three projects from concept to completion. It’s face-to-face for personalised training. It’s real time for NOW feedback. It’s a maximum of three participants for the one-on-one experience. And it’s collaborative copywriting for learning as you go.
You could easily be mistaken for feeling as if you’re in a classroom; but there’s no traveling, no parking and no masking. A short saunter to your computer with a nice cuppa, and you’re ready for “the making of great copywriting”. Of course, you can do the travel and traffic to my RMIT, CAE/Box Hill Institute or Writers Victoria copywriting courses. But my online Copywriting in Action course is hassle (and Covid) free. It doesn’t matter where you are in Australia, or elsewhere in the world.
What’s more, if ever work, life or health gets in the way, you can always reschedule the missed session. Which means your course fee never goes to waste.
[heading tag=”h2″ align=”center” color=”#000″ style=”lines” color2=”#000″]Copywriting in Action Online Course Part 1[/heading]
I begin the first part of the session with a visual tutorial on one of the eight essential stages of properly practiced copywriting. The first stage is the Comm Brief: subtitled, Big Mind Big Heart. The following stages involve the Anatomy of Body Copy.
These visual tutorials are packaged into PDF class notes for you to access in your personalised Copywriting in Action course folder on Google Drive. All your projects and any additional reference material will also be put in this folder. Only you and I have access rights.
What’s more, you have a weekly reading list from my CopyBlog. These posts expand on the topics in the course and demonstrate the craft of copywriting in the process.
During the tutorial part of each session, you’re welcome to jump in with questions, comments or opinions. Any issue, confusion or problem is resolved there and then. I give you the information, knowledge or insight you need to clear the way for your learning to grow and your training to consolidate. This usually becomes an enriching conversation about the art and science and psychology and musicology and neurology and hypnotology and so-on-ology of writing quality content for selling and telling.
[heading tag=”h2″ align=”center” color=”#000″ style=”lines” color2=”#000″]Copywriting in Action Online Course Part 2[/heading]
The second half of the session is the In Action bit of this copywriting course. You begin work on your three preferred projects. These can be real jobs you bring to class; hypothetical assignments for real-world application by me; or a combination of both.
Each project is written collaboratively via Google Docs. You learn the craft of copywriting as we do it together. You see what works and what doesn’t. You have many “ah ha!” and “oh wow!” moments. You acquire the know-how on the job. You witness your ideas and writing evolve into quality content of industry standard. You quite literally live and learn in the moment.
This is when the classroom experience turns into the agency experience. You learn on the job. And I become your Creative Director, guiding you all the way from concept to completion of each project.
Your aim is to complete three projects for any media to a professional standard; my aim is to make sure of that.
As you will see, this online copywriting course is not so much teacher and student but more master and apprentice. And in time, you will become the master.
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A Remarkable Copywriting Course Produces Remarkable Copywriters [/heading]
Last count (March 17, 2021), there were 32 (!) copywriting courses on Google’s SERP. That’s 29 more since my Copywriting In Action Online School was established in 2013.
How do you choose from so many copywriting courses out there?
The short answer is, “read their website copy and see if they practice what they teach like this copywriting course page does”.
Every sentence here is written to demonstrate the craft of copywriting (not to mention SEO). These words are carefully chosen and structured for clear, concise and candid communication. Together, these words add up to a single-minded key message: you can only become great at your craft by learning from a quality craftsman and qualified teacher.
But the only way you learn properly practiced copywriting is one-on-one. It’s a million light-years ahead of being in a classroom full of competing interests and online courses that leave you to your own devices.
If it’s price that sways you, it’s fair to say that premium quality, customised, one-on-one professional development is worth much more than the off-the-shelf and two-dollar shop variety.
My online copywriting course is for those serious about thinking up compelling ideas, creating arresting content, mastering the craft of quality writing, and earning 101% return on your course fee. See the Copywriting in Action Showcases a short scroll down to see what I mean.
By the end of this highly regarded online copywriting course (according to the testimonials below), you come out a thoroughly professional, adaptable, all-round copywriter.
That’s because Copywriting in Action Online is centred on the Four C’s: critical thinking, communication, collaboration and creativity.
Ambition-wise, this copywriting course is the sure way to get to where you want to go, earn what you want to earn, and realise the dreams you want to realise.
CWiA: the Benchmark in Online Copywriting Courses?
View the testimonials below and you’ll see the answer is a resounding “yes”. Unlike most copywriting courses, which are delivered for a general audience (so they’re only generally helpful), my online copywriting course is one-on-one, face-to-face (via Skype) and real-time for the 101% learning and development experience. It’s not a bums-on-seats business model; that’s not my aim. As a qualified teacher (Dip.Ed.) and professional copywriter, I know from experience that becoming skilful at the craft of copywriting requires learning on the job — and the master-apprentice model is the ideal learning experience.
Whether you’re a beginner, an advancer or a business starter-upper, you’ll acquire the know-how of communication strategy, concept development, anatomy of body copy, transitions, literary devices, strategies toward strong conclusions and SEO essentials. All this in eight (2 hours) sessions of instant and constructive feedback. Your mission is to complete at least three copywriting projects to pro standard. What’s more, you collaborate with a professional copywriter, editor and qualified teacher — yours truly, Nicolas Di Tempora.
I design and deliver copywriting and editing courses at RMIT University, Centre for Adult Education and variations on the theme at Writers Victoria. But because my online copywriting course is one-on-one, remote-learning friendly and timetable flexible, it has your best interests at heart.
The Best Online Copywriting Course is Working With a Master Copywriter
Since the golden age of copywriting with David Abbott, Mary Wear, Susie Henry, Barbara Noakes and John Bevins at the helm, the craft of copywriting has always been a skillful, artful and successful writing skill — from selling to telling to a fine balance both. In the ’90s, I had the great privilege of working with master copywriters at Saatchis where I finally “got it” and won some creative awards too. The foreword in my book tells the story. Since then, I have loved teaching the craft and collaborating with content writers (around Australia and America) who want to “get it” too.
So you’re in good hands doing my Copywriting in Action online course. I can say that with great confidence because of the great feedback I keep receiving from CWiA participants. See the video testimonials below. Or just book in now and let’s get your show on the road.
There are many more video testimonials from CWiA graduates, we could go on and on and on. But I think you get the drift.
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