CREATiVE FOLIO IN ACTION

Your passport into an agency job

As any agency creative will tell you, a folio is the only one way to prove to the world you can think up great ideas and follow-through with great writing. For CWiA graduates who want to get their foot into agency doors, they go on to do Copywriting in Action’s sequel course — Creative Folio in Action.

During the 8 sessions, you work on compiling a quality folio designed to impress agencies around town, around the country and around the world. Some are Before & Afters (the befores are usually brought in by the participant keen on improving on it), others are from briefs provided in the course.

Below are some examples produced by Creative Folio in Action graduates in collaboration with me — their Creative Director and, in most cases, art director (working with them from concept to final layout). All works are hypothetical and images are strictly used for educational purposes. The aim is a creative folio that gets you remembered admirably and hired inevitably.

Fee: $925. To book into this program, please contact me via info@copywritinginaction.com.au to discuss your folio objectives and customise your timetable.

Photographed at the Foreigner Cafe, Ivanoe, Melbourne. Wall Artwork by Danielle Weber & Jmunz Customs | daniellesartwork.com

RSPCA [ANIMAL RESCUE]

Copywriter: Simon Scholefield / Art Director: Nicolas Di Tempora

Our brief: Encourage donation by getting the target audience to see the animals point-of-view by expressing the animal’s thoughts and feelings about their protection.

BEFORE CFiA

AFTER CFiA

Hover curser over image to hold it still.

FEZZARI [CUSTOM BUILT BIKES]

Copywriter: Simon Scholefield / Art Director: Nicolas Di Tempora

Our brief: Spell out the unique benefit — ergonomically built bike around your specific body type. And show them what to do — customer fills in online measurements calculator and clicks “send”.

BEFORE CFiA

AFTER CFiA

FOODBANK [HUNGER RELIEF ORGANISATION]

Copywriter: Simon Scholefield / Art Director: Nicolas Di Tempora

Our brief: Untangle the messages into the clear proposition and compelling benefit that it is.

BEFORE CFiA

AFTER CFiA

NIKON [CAMERAS]

Copywriter: Simon Scholefield / Art Director: Nicolas Di Tempora

Our brief: Nikon’s entry level D3100 is the logical next step up for smart phone photographers

BEFORE CFiA

AFTER CFiA

Hover curser over image to hold it still.

NOKE [BIKE E-LOCK]

Copywriters: Simon Scholefield (LOUD) Sandra Coia (AS) Michael Beratis (NEWS) / Art Director: Nicolas Di Tempora

Client:

Noke Bike Lock

Key Proposition:

It’s built-in alarm is as loud as a police siren, stopping bike thieves before they can begin

Medium:

Outdoor Poster

Hover curser over image to hold it still. Click to enlarge.

SENHEISSER URBANITE HEADPHONE [PRINT]

Copywriters: Simon Carr (CONDUCTOR/650/WILL PHARRAL) Tom Wade (THE BEATLES/METALICUS) Lewis Aramayo (BECOME) Cath Davis (ESP) — Art Director: Nicolas Di Tempora. Bonny Westmore (COLTRANE) Writer & Art director.