CREATiVE FOLIO IN ACTION
Your passport into an agency job
As any agency creative will tell you, a folio is the only one way to prove to the world you can think up great ideas and follow-through with great writing. For CWiA graduates who want to get their foot into agency doors, they go on to do Copywriting in Action’s sequel course — Creative Folio in Action.
During the 8 sessions, you work on compiling a quality folio designed to impress agencies around town, around the country and around the world. Some are Before & Afters (the befores are usually brought in by the participant keen on improving on it), others are from briefs provided in the course.
Below are some examples produced by Creative Folio in Action graduates in collaboration with me — their Creative Director and, in most cases, art director (working with them from concept to final layout). All works are hypothetical and images are strictly used for educational purposes. The aim is a creative folio that gets you remembered admirably and hired inevitably.
Fee: $925. To book into this program, please contact me via info@copywritinginaction.com.au to discuss your folio objectives and customise your timetable.
Photographed at the Foreigner Cafe, Ivanoe, Melbourne. Wall Artwork by Danielle Weber & Jmunz Customs | daniellesartwork.com
RSPCA [ANIMAL RESCUE]
Copywriter: Simon Scholefield / Art Director: Nicolas Di Tempora
Our brief: Encourage donation by getting the target audience to see the animals point-of-view by expressing the animal’s thoughts and feelings about their protection.
FEZZARI [CUSTOM BUILT BIKES]
Copywriter: Simon Scholefield / Art Director: Nicolas Di Tempora
Our brief: Spell out the unique benefit — ergonomically built bike around your specific body type. And show them what to do — customer fills in online measurements calculator and clicks “send”.
BEFORE CFiA

AFTER CFiA

FOODBANK [HUNGER RELIEF ORGANISATION]
Copywriter: Simon Scholefield / Art Director: Nicolas Di Tempora
Our brief: Untangle the messages into the clear proposition and compelling benefit that it is.
BEFORE CFiA

AFTER CFiA

NIKON [CAMERAS]
Copywriter: Simon Scholefield / Art Director: Nicolas Di Tempora
Our brief: Nikon’s entry level D3100 is the logical next step up for smart phone photographers
BEFORE CFiA

AFTER CFiA
Hover curser over image to hold it still.
NOKE [BIKE E-LOCK]
Copywriters: Simon Scholefield (LOUD) Sandra Coia (AS) Michael Beratis (NEWS) / Art Director: Nicolas Di Tempora
Client:
Noke Bike Lock
Key Proposition:
It’s built-in alarm is as loud as a police siren, stopping bike thieves before they can begin
Medium:
Outdoor Poster
Hover curser over image to hold it still. Click to enlarge.
SENHEISSER URBANITE HEADPHONE [PRINT]
Copywriters: Simon Carr (CONDUCTOR/650/WILL PHARRAL) Tom Wade (THE BEATLES/METALICUS) Lewis Aramayo (BECOME) Cath Davis (ESP) — Art Director: Nicolas Di Tempora. Bonny Westmore (COLTRANE) Writer & Art director.
Client:
Sennheiser Urbanite Headphones
Key Proposition:
The sound is so real it’s like you’re there with the musicians
Medium:
Music & Audio Magazines
Hover curser over image to hold it still. Click to enlarge.
PENGUIN BOOKS (eDM CAMPAIGN)
Copywriter: Lewis Aramayo / Art Director: Nicolas Di Tempora
Client:
Penguin Books
Key Proposition:
Read an extract from an Australian Classic and you’ll be so hooked you’ll want to get the book.
Medium:
Electronic Direct Mail
Hover curser over image to hold it still. Click to enlarge.
CRIKEY [ONLINE NEWSPAPER]
Copywriter: Simon Carr / Art Director: Nicolas Di Tempora
Client:
Crikey
Key Proposition:
We don’t report news, we dissect facts
Medium:
Public Transport Posters
Hover curser over image to hold it still. Click to enlarge.
CIRCULUS EDUCATION (CLOUD-BASED EDUCATION]
Copywriters: Melody Sloan (Chaos) Simon Carr (Evolve) / Art Director: Nicolas Di Tempora
Client:
Circulus Education
Key Proposition:
Our Cloud-based platform frees up teachers to teach
Medium:
Web Home Page
Hover curser over image to hold it still. Click to enlarge.
LA CANTINA (SUSTAINABLE COOKING]
Copywriter: Simon Scholefield / Art Director: Nicolas Di Tempora
Client:
La Cantina
Key Proposition:
Nothing needs to be wasted in the kitchen
Medium:
Web Home Page
Hover curser over image to hold it still. Click to enlarge.
KRYPTONITE (BIKE LOCKS]
Copywriter: Simon Carr / Art Director: Nicolas Di Tempora
Client:
Kryptonite
Key Proposition:
It’s bike thief proof
Medium:
Posters
Hover curser over image to hold it still. Click to enlarge.
MY FOOD BAG [FRESH FOOD HOME DELIVERY]
Copywriter: Simon Scholefield / Art Director: Nicolas Di Tempora
Our brief: Show the farm freshness, play on the nude food movement and spell out the delivery proposition.
BEFORE CFiA

AFTER CFiA

AUDIO TECH BLOG POST
Copywriter: Simon Scholefield / Art Director: Nicolas Di Tempora
This is a personal blog post arguing the benefits of analogue recording versus digital recording.
