Copywriting in Action Course Blog:

Ideas. Insights. Instruction. Illumination.

copywriting course blogThis copywriting course blog is a natural extension of the Copywriting in Action course. Most of these posts are in the reading list for CWiA copywriting course participants. It also welcomes subscribers looking for useful, interesting and inspiring articles on the craft of copywriting and related topics. In one very long but meaningful slogan, this copywriting course blog is all about the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling and telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

July 24, 2015

‘Crime….”!” –and- —Punctuation: ; , . (?).’

‘Aaah, the crimes we commit against punctuation,’ sighed a student, after we concluded the punctuation segment of my Copy Editing class at the Centre for Adult […]
April 9, 2015

Steven Pinker on Ten Grammar Rules You Can Break

Welcome to CWiA’s first of the 2015 Guest Speaker Series in which I let the true thought leaders of our time do the talking. My own […]