Copywriting in Action Course Blog:
Ideas. Insights. Instruction. Illumination.
This copywriting course blog is a natural extension of the Copywriting in Action course. Most of these posts are in the reading list for CWiA copywriting course participants. It also welcomes subscribers looking for useful, interesting and inspiring articles on the craft of copywriting and related topics. In one very long but meaningful slogan, this copywriting course blog is all about the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling and telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.- All
- about page
- academic writing
- alphabet
- anatomy of body copy
- art and copy
- art direction
- artistry
- case studies
- case study
- Christmas
- conclusions
- copywriting
- genres of writing
- grammar
- great copywriters
- headlines
- Hugh Mackay's Ten Desires That Drive Us
- hugh-mackay
- insight
- literary devices
- media press release
- mind
- professional letter writing
- prose rhythm
- punctuation
- rationale statement
- seo
- structure
- suspensive sentences
- target audience
- the brief
- The Communication Brief
- tone
- transitions
June 1, 2017
‘What is tone?’ Maybe it’s in the air this year but a lot of people have been asking me this question. The short answer is attitude. […]
February 29, 2016
Pictures and words (art and copy) go hand-in-hand. Both the copywriter and the art director are idea makers. Sometimes ideas manifest in the form of words. […]