In the job of copywriting, empathy is all. As you know, solid relationships are made from mutual respect and rapport that leads to trust. In most human encounters, it mostly starts with a conversation for relatedness.
Pictures and words (art and copy) go hand-in-hand. Both the copywriter and the art director are idea makers. Sometimes ideas manifest in the form of words. Other times, they manifest in the mind’s eye as a visual. It’s only natural that this “seeing” comes easier to an art director than a copywriter, simply because they […]