Copywriting to abstract and concrete thinkers

In his landmark study into human thought processes, developmental psychologist, Jean Piaget, found that 80% of the population were concrete thinkers and the other 20% were abstract thinkers. Since the 1980′s, scientists suggest that the abstract figure is closer to 15%. This is a significant statistic … and this here empty sentence is written to give you some pause for thought before we look at the implications of this for us as writers.