Copywriting in Action Course Blog:

Ideas. Insights. Instruction. Illumination.

copywriting course blogThis copywriting course blog is a natural extension of the Copywriting in Action course. Most of these posts are in the reading list for CWiA copywriting course participants. It also welcomes subscribers looking for useful, interesting and inspiring articles on the craft of copywriting and related topics. In one very long but meaningful slogan, this copywriting course blog is all about the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling and telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

October 13, 2016
narrative structure

Does your story have a strong back bone?

Waffle. Ramble. Repetition. Pointlessness. These are clear signs that your structure (what I prefer to call “narrative logic”) needs adjustment. Structure is like your spine. When […]
February 26, 2015

How to Write Copy That Captivates From Go to Wo

Now that you’ve arrested your reader’s attention with a clear, concise and compelling headline, this opening sentence expands on it with an opening hook line. The […]