copywriting_blogsThis is a copywriting blog on the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling or telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

September 4, 2011

In the beginning was the hook (Part 3)

In this, the final in the hook series, let’s now put the money where the mouth is and case study our own Copywriting in Action Group […]
August 26, 2011

In the beginning was the hook (Part 2)

Perhaps it’s all to easy to choose from the many “killer openings” by literary writers. If you had a look at the link in Part 1, […]
August 25, 2011

In the beginning was the hook (Part 1)

“Friends, Romans, Countrymen lend me your ears …” How does one open with a sentence that eloquently and economically fires up the story and hooks you […]