copywriting_blogsThis is a copywriting blog on the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling or telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.

October 18, 2018
copywriting ideas

The Copywriter’s Rationale: persuading the money to buy the idea.

It happened one day back in the early years of my ad agency phase. I had presented some concepts to the Account Executive, and he exclaimed, […]