Positive copywriting and the power of NO!

copywriting the no

There are many rules about positive-not-negative writing, ranging from 5 to 101 dos and don’ts according to my recent Google search. Rule of thumb: it is preferable to accentuate the positive. So words like cannot, damage, do not, error, fail, impossible, little value, loss, mistake, not, problem, refuse, stop, unable to, and unfortunately are to […]