Copywriting in Action Course Blog:
Ideas. Insights. Instruction. Illumination.
This copywriting course blog is a natural extension of the Copywriting in Action course. Most of these posts are in the reading list for CWiA copywriting course participants. It also welcomes subscribers looking for useful, interesting and inspiring articles on the craft of copywriting and related topics. In one very long but meaningful slogan, this copywriting course blog is all about the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling and telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.
- All
- about page
- academic writing
- alphabet
- anatomy of body copy
- art and copy
- art direction
- artistry
- case studies
- case study
- Christmas
- conclusions
- copywriting
- genres of writing
- grammar
- great copywriters
- headlines
- Hugh Mackay's Ten Desires That Drive Us
- hugh-mackay
- insight
- literary devices
- media press release
- mind
- narrative logic
- professional letter writing
- prose rhythm
- punctuation
- rationale statement
- seo
- suspensive sentences
- target audience
- the brief
- The Communication Brief
- tone
- transitions
May 7, 2012
One of the great techniques for engaging the reader every word of the way, whether style is Ernest Hemingway tough or Virginia Woolf gentle; whether tone […]