This is a copywriting blog on the art and science and psychology and musicology and neurology and hypnotology and so onology of writing quality content for selling or telling. It is purpose written for course participants, subscribers and visitors seeking intellectual and emotional intelligence in the media and communications department.
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- about page
- academic writing
- alphabet
- anatomy of body copy
- art and copy
- art direction
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- case study
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- genres of writing
- grammar
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- Hugh Mackay's Ten Desires That Drive Us
- insight
- literary devices
- media press release
- mind
- narrative logic
- open source software
- professional letter writing
- prose rhythm
- punctuation
- rationale statement
- seo
- suspensive sentences
- target audience
- the brief
- The Communication Brief
- tone
- transitions