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A great copywriting course focuses on you, and only you.
What makes Copywriting in Action Live-On-Line such a unique and highly effective copywriting course is the undivided attention you get for 1.5 hours X 8 live-on-line sessions. The 100% “me time” you get learning the strategic and creative processes, putting it all into practice on real projects, and co-writing with a pro copywriter/qualified teacher is gold standard P.D. in anyone’s book.
What’s more, you’re co-writing with someone who’s learned his craft from the world greats of copywriting (Peter Carey, Bill Bernbach, David Abbott, Ron Mather and Ted Horton). And, being a qualified teacher (Dip.Ed.) you’re co-writing with someone who has your best interests at heart.
So it’s no wonder this particular copywriting course has consistently received glowing reviews by participants from all around Australia and, more recently, New York.
As a one-on-one-co-writing learning program, this is not so much a copywriting course but a copywriting internship:
CWiA Live-On-Line is just like working in a dynamic and creative communications agency for 8 weeks.
You get to work with an inspiring and motivating Creative Director and Editor-in-Chief totally committed to bringing out the very best in your writerly talent.
And you work on real briefs that require you to develop (1) a third eye for what makes people tick (2) know-how in juggling the six genres of writing (3) skill-sets for both selling and telling and (4) self-assessment skills including structural and copy editing.
So by the end of your 8-week internship, you come out re-engineered into a thoroughly professional, highly adaptable, all-round writer.
The kind that every agency in town would want to hire —
The kind that every marketing and communications department would kill to have on the team —
The kind that could go freelance and compete with the best of them out there —
In short, you’ll be able to turn your hand to any type of writing and produce clear, concise and compelling content from concept to completion.
Every session (1.5 hours) is delivered live and online with Nicolas Di Tempora, Qualified Teacher (RMIT University Media & Communications), Professional Copywriter & Editor (DiTEMPORA.COMMUNICATIONS), and the Art Director who created RMIT’s new art direction course, Visual Ideation: Creative Strategy for Art & Copy.
Because the Full Course Program (eight sessions) is limited to 3 participants per course, you get what every learner of the writing craft needs:
100% me-time (with three of you, it’s still 75% more me-time than on campus).
Real briefs and work experience from concept to completion to accomplishment.
Mentor support (as qualified teacher, editor, writer and art director in one).
During the eight sessions, your learning and practical experience will delve deeply and thoroughly into:
• All the parts that make up the whole: headlines and visuals, opening paragraphs, substantiation sentences and types of conclusions.
• The strategic and creative processes for preparing a communication brief, generating ideas, structuring the outline and copy editing.
• The techniques that make your copy clear, concise and compelling (story-making, writing pictures, transitions and patterns of expression).
Your free copy of Copywriting in Action will be your faithful companion throughout the course (and long after you graduate with a Certificate of Participation). And the blog posts are especially written for you, so you can follow up on all the topics and issues in between sessions.
By the end, this premium writing course will have laid a solid foundation for your development into a great writer able to take on any project in any medium.
If that’s the kind of return on investment that you’d like to see, then you’re in good company with your co-writer, Nicolas Di Tempora.
Course Fee $849 (8 sessions by 1.5 hours each)
Course Enquiries 0425 771 695
Take your writing to a whole new level
What’s So Great About Copywriting in Action Live and Online:
You get to step inside the guy’s mind and see how these master copywriters really think and come up with great ideas. You learn a whole lot!
Organising and transforming information overload into narrative logic.
Turning knowledge and insight into compelling concepts.
Turning features into benefits and fascinations.
How to breathe life into the dead facts.
Writing from the reader’s (and viewer’s) point-of-view.
Moving the story forward from sentence to sentence.
Thinking about writing, not just writing.
I can’t begin to express how much I’ve learned.
Being able to objectively judge my own work (and the work of others).
How to identify bad copy and turn it into good copy.
Persuading the reader to read on until the final full stop.
Gaining the ability to reteach myself.
Structuring according to the anatomy of body copy.
Thinking and writing along strategic and creative lines.
The co-writing was how I genuinely learned.
The Anatomy of Body Copy and the practical side.